Plain English summary: We collect anonymous analytics data (what pages are visited), display Google ads (which use cookies), and store your email if you subscribe to our newsletter. We never sell your data. We never share it with breakfast chains. You can request deletion anytime via our contact page. Full details below.
1. Who We Are
BritBreakfast.com is an independent UK breakfast information guide operating at britbreakfast.com. We are the data controller for personal information collected through this website. For any data-related queries, contact us via our contact page.
2. What Data We Collect and Why
We collect the minimum data necessary to operate an effective information website:
| Data Type | What We Collect | Why | How Long Kept |
|---|---|---|---|
| Analytics data | Pages visited, time on site, device type, country (anonymous) | To understand what content is useful and improve the site | 26 months (Google Analytics default) |
| Contact form | Name, email address, message content | To respond to your enquiry | 12 months after resolution |
| Newsletter | Email address only | To send our weekly breakfast update email | Until you unsubscribe |
| Advertising cookies | Cookie ID, browsing behaviour (via Google) | To display relevant advertisements | Google's standard retention policy |
3. Google AdSense and Advertising
BritBreakfast.com uses Google AdSense to display advertisements. This is how we fund the site and keep all guides free. Google uses cookies to serve ads that may be relevant to your interests based on your browsing history across websites.
You can opt out of personalised advertising at any time by visiting Google Ad Settings. You can also opt out via the Network Advertising Initiative opt-out page.
Important: Advertisers on BritBreakfast.com have zero influence over our editorial content, rankings, or verdicts. The ads you see are served automatically. No breakfast chain can buy positive coverage on this site.
4. Google Analytics
We use Google Analytics 4 (GA4) to understand how visitors use BritBreakfast.com. GA4 collects anonymised data about page visits, session duration, device types, and geographic location (country level only). This data is aggregated — we cannot identify individual users from it.
To opt out of Google Analytics tracking across all websites, install the Google Analytics Opt-out Browser Add-on.
5. Cookies
BritBreakfast.com uses the following types of cookies:
- Essential cookies: Required for the website to function. Cannot be disabled.
- Analytics cookies: Google Analytics. Can be disabled via our cookie consent banner or the opt-out tool above.
- Advertising cookies: Google AdSense. Can be disabled via Google Ad Settings or the cookie consent banner.
When you first visit BritBreakfast.com, our cookie consent banner allows you to accept or reject non-essential cookies. You can change your preferences at any time.
6. Your Rights Under GDPR
If you are in the UK or EU, you have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate personal data
- Right to erasure: Request deletion of your personal data
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Request your data in a machine-readable format
- Right to object: Object to processing of your personal data
To exercise any of these rights, contact us via our contact page. We will respond within 30 days as required by GDPR.
7. Third-Party Links
BritBreakfast.com links to external websites including official chain websites (McDonald's, Wetherspoons, Greggs, etc.). We are not responsible for the privacy practices of these external sites. When you click an external link, you leave BritBreakfast.com and are subject to that site's privacy policy.
8. Newsletter
If you subscribe to our newsletter, we store your email address and use it to send our weekly breakfast update email. We never share subscriber email addresses with third parties, including breakfast chains. You can unsubscribe at any time via the link in any newsletter email.
9. Changes to This Policy
We may update this privacy policy to reflect changes in our practices or applicable law. We will update the "Last updated" date below. Continued use of BritBreakfast.com after any changes constitutes acceptance of the updated policy.
Last updated: May 2026. If you have any questions about this policy, contact us via our contact page.